Marketing Automation Consultant - Helsinki
Columbia Road, Finland
Job Description
As a marketing automation consultant, you'll be working on planning and executing successful marketing automation activities, such as lead acquisition, nurturing, upselling, and customer activation.
Who we are
Columbia Road builds seamless and commercially effective customer journeys that create impact. We help our clients get more revenue and more customers, but also to sell better. Our tight-knit team consists of business consultants who understand software and of highly talented business-driven design and technology specialists.
Currently, we have over 20 nationalities working in the company and the official language is English. Our company spirit is one of a true start-up, but with a twist of hard-core experience. We believe in giving a lot of responsibility and freedom to our employees. Diversity, equity, and inclusion are at the heart of our essence and everyone at Columbia Road is committed to these values.
Columbia Road has grown from 0 to over 140 exceptionally talented people in 6 years and in two countries. We are proud of the high customer satisfaction we have achieved as a result of focusing on people and creating concrete, measurable business impact for our clients every day.
Take a look at our Culture Codeto get to know us better. Columbia Road is a part of the Futurice family of companies.
Job description
At Columbia Road, we believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s at the core of digital sales. Digital marketers should be working right there with the team developing digital sales. We’re committed to making a change in our field.
We are looking for marketing automation consultants who have an innovative mindset towards generating growth. You will be in a key role in helping our customers grow their business.
As a marketing automation consultant, you are used to planning and executing successful marketing automation activities, such as lead acquisition, nurturing, upselling, and customer activation.
We expect you to have extensive hands-on experience from implementing and operating one or more marketing automation tools, and to have an understanding of customer journeys and nurturing campaigns.
You are familiar with customer data analytics operations and are able to derive business insights from complex data, while endlessly driving to improve the customer experience at all stages of the customer journey.
By nature, you are analytical and like to solve problems. You are able to bring clarity to uncertain and chaotic situations. You are ambitious and results-oriented in everything you do, but you like to have fun as well.
In order to be successful in this role, we require you to have professional proficiency in written and spoken Finnish and English. In this job, you may need to write and manage content for Finnish speaking audiences.
Requirements
Skills and experience we expect you to have:
- Analytical and curious mindset, ability to see outside the box
- Ability to quickly identify business challenges and opportunities, and create an actionable plan for solving them
- Ability to communicate clearly about complex issues to C Suite level audiences as well as to technical teams
- Hands-on implementation and operational experience in Marketing Automation platforms, for example, Salesforce Marketing Cloud, Hubspot, Pardot, Marketo, Eloqua, Exponea/Bloomreach, and/or Customer.io
- Utilising customer data from various sources, e.g. CRMs, CDPs, and/or DMPs
- Interest in web technologies and understanding also the technical side of tools
- Languages: working proficiency Finnish and English
Additionally, we highly value any relevant additional skills, such as:
- CRM tools, e.g. Salesforce, HubSpot, Pipedrive, and/or MS Dynamics
- Digital advertising, e.g. Google Ads, Facebook Ads Manager, and/or Adform
- SEO, content and technical
- Tag management, e.g. Google Tag Manager
- CRO and/or A/B testing
- Front-end development, e.g. HTML, CSS and/or JavaScript
- Service-, UX-, and/or graphic design
- Copywriting
- Sales development
Make sure you showcase your experience and knowledge as clearly as possible in your application, resume, and possible other attachments. We value examples and results from previous projects, and we'd love to know what concrete tools you used to get those results.
Recruitment process
The recruitment process usually has 1-3 steps during which we get to know who you are and what motivates you. You will learn more about Columbia Road and get to meet different people from our company. You'll have the opportunity to present highlights from your career and tell us about your skills, roles, and learnings.<