Marketing Automation Consultant - Tampere
Columbia Road, Finland
Job Description
As a marketing automation consultant, you'll be working on planning and executing successful marketing automation activities, such as lead acquisition, nurturing, upselling, and customer activation.
Who we are
Columbia Road builds seamless and commercially effective customer journeys that create impact. We help our clients get more revenue and more customers, but also to sell better. Our tight-knit team consists of business consultants who understand software and of highly talented business-driven design and technology specialists.
Currently, we have over 20 nationalities working in the company and the official language is English. Our company spirit is one of a true start-up, but with a twist of hard-core experience. We believe in giving a lot of responsibility and freedom to our employees. Diversity, equity, and inclusion are at the heart of our essence and everyone at Columbia Road is committed to these values.
Columbia Road has grown from 0 to over 140 exceptionally talented people in 8 years and in two countries. We are proud of the high customer satisfaction we have achieved as a result of focusing on people and creating concrete, measurable business impact for our clients every day.
Take a look at our Culture Code to get to know us better. Columbia Road is a part of the Futurice family of companies.
Job description
We have a newly established team in Tampere, and we have ambitious business goals in the area (we always do). As a marketing automation consultant in Columbia Road’s Tampere team, you will be working in a high-impact role in the core of our clients’ businesses. You’ll have an integral role in building the Tampere team, your contribution will have a significant influence on our local operations.
At Columbia Road, we believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s at the core of digital sales. Digital marketers should be working right there with the team developing digital sales. We’re committed to making a change in our field.
We are looking for marketing automation consultants who have an innovative mindset towards generating growth. You will be in a key role in helping our customers grow their business.
- As a marketing automation consultant, you are used to planning and executing successful marketing automation activities, such as lead acquisition, nurturing, upselling, and customer activation.
- We expect you to have extensive hands-on experience from implementing and operating one or more marketing automation tools, and to have an understanding of customer journeys and nurturing campaigns.
- You are familiar with customer data analytics operations and are able to derive business insights from complex data, while endlessly driving to improve the customer experience at all stages of the customer journey.
- By nature, you are analytical and like to solve problems. You are able to bring clarity to uncertain and chaotic situations. You are ambitious and results-oriented in everything you do, but you like to have fun as well.
- In order to be successful in this role, we require you to have professional proficiency in written and spoken Finnish and English. In this job, you may need to write and manage content for Finnish speaking audiences.
As our Tampere team is still fairly new, an interest in contributing to areas such as recruitment, sales, supporting others and building the Columbia Road culture is highly valued.
Professional benefits for you
- A high-impact role as a trusted advisor to important stakeholders - your contribution will create a significant impact on the client’s and Columbia Road’s success
- Opportunity to have an integral part in our Tampere operations
- Participating in account management and framing our sales offering, should you be interested
- Working directly with the client - no middle management involved
- A clear focus on digital sales, in both B2C and B2B
- You'll have the best people to work with and learn from in a truly flat organisation
Requirements
Skills and experience we expect you to have:
- Analytical and curious mindset, ability to see outside the box
- Ability to quickly identify business challenges and opportunities, and create an actionable plan for solving them
- Ability to communicate clearly about complex issues to C Suite level audiences as well as to technical teams
- Hands-on implementation and operational experience in Marketing Automation platforms, for example, Salesforce Marketing Cloud, Hubspot, Pardot, Marketo, Eloqua, Exponea/Bloomreach, and/or Customer.io
- Utilising customer data from various sources, e.g. CRMs, CDPs, and/or DMPs
- Interest in web technologies and understanding also the technical si