Performance Marketing Consultant - Helsinki
Columbia Road, Finland
Job Description
As a performance marketing consultant, you are an experienced professional in data-driven marketing and have a growth hacking mindset. You are analytical and like to solve problems. You know how to derive business insights from complex data. You follow the latest trends in digital marketing, and have hands-on experience in the field.
Who we are
Columbia Road is an independent Futurice subsidiary challenging the old ways of running ecommerce and digital business. We exist to increase our clients’ revenue and help them get more customers in the digital era. Our tight-knit team consists of business consultants who understand software and highly talented business-driven design and technology specialists.
We believe that technology is a tool which we need to master, but the actual business impact of the service is the first thing we want to understand, and select proper tooling after that.
We, like Futurice, are a great place to work. Our company spirit is one of a true start-up, but with a twist of hard-core experience. Currently, we have over 15 nationalities working in the company and the official language is English. We believe in giving a lot of responsibility and freedom to our employees. We love to laugh a lot, play some tunes at the office and grab a few drinks after work.
Job description
At Columbia Road, we believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s in the core of digital sales. Digital marketers should be working right there with the team developing digital sales. We’re committed to making a change in our field.
We’re building a team of dedicated people to drive this change. We are looking for marketing technology consultants who have specialised in data-driven marketing and have a growth hacking mindset. You will have an important role in helping our customers grow their business.
By nature, you are analytical and like to solve problems. You are able to bring clarity to uncertain and chaotic situations. You know how to analyse the results of your work and are able to derive business insights from complex data. You have experience in setting up analytics operations and dashboards. You are ambitious and results-oriented in everything you do, but you like to have fun as well.
You are used to planning and executing successful search, and social media marketing campaigns. You know and follow latest trends in social media marketing and advertising. You know how to reach buyers and users on search and you know your way around both content and technical SEO. You may also know your way around programmatic marketing and want to raise programmatic from early adopter phase to become an essential part of modern digital marketing for every company.
In order to be successful in this role, you should have native-level proficiency in the Finnish language as well as excellent written and oral skills in English.
Requirements
Skills and experience we expect you to have:
- Analytical mindset, ability to see outside the box
- Knowledge of web technologies and content management systems
- Languages: Fluent Finnish and English
- Hands-on experience in most of the following:
- Web Analytics and communicating data insights (e.g. Google Analytics, Google Data Studio, Tableau)
- Tag management (e.g. Google Tag Manager)
- Social media advertising platforms (e.g. Facebook Ads Manager, LinkedIn, Instagram)
- Programmatic marketing platforms (e.g. Adform, Doubleclick)
- SEM experience (Google Ads)
- SEO experience
Make sure you showcase your experience and knowledge as clearly as possible in your application, resume and attachments. We value examples and results from previous projects, and we'd love to know what concrete marketing tools you used to get to those results.
Recruitment process
First interview: before diving deeper into your skills, we want to know who you are and what motivates you. This is also an opportunity for you to learn more about Columbia Road. We also let you present highlights from your career and tell us about your roles and learnings.
Second interview: you get to meet more Columbia Road people, and the conversation will zoom in to the areas that we’ve identified as most interesting in the first meeting. We’re trying to get a solid understanding of your skills and ambitions. You will understand better how you would potentially fit into our team.
Sometimes it’s useful to have a third round. After all, we’re making a match between our organisation and you, as a human being. We want to get this right.
When we’re done with the face-to-face discussions, we’ll contact the people you have chosen as references.
We hope to hear from you soon!<